Updates

SpectraRep, iBiquity Digital & Sage Alerting Systems Team Up to Develop Emergency Alert Capabilities Via the Digital HD Radio System

CHANTILLY, Va. - SpectraRep® LLC,  iBiquity Digital Corporation and Sage Alerting Systems, Inc., announced today that they have joined forces to develop emergency alert services - safety and security notification and other homeland security services -  using HD Radio™ technology.   The companies will leverage iBiquity's expertise in digital radio broadcasting, SpectraRep's technologies for emergency notification and public safety information, and Sage's experience with the Emergency Alert System in the broadcast industry.

The companies seek to develop a combined technology platform that will enable broadcasters to offer emergency information to the general public, as well as to targeted populations, such as first responders, government agencies, or individuals with special needs or in specific geographic areas.  The companies will utilize a broad range of devices with embedded HD Radio technology, including digital AM/FM radios, personal media devices and cell phones, as well as personal computers and other communication channels.

"The HD Radio system offers a flexible and cost-effective platform for the delivery of both local and national digital alert and warning content to mobile receivers," said Jeff Jury  the COO of iBiquity  Digital Corporation, the developer of digital HD Radio  technology for AM and FM audio and data broadcasting. "iBiquity, working in partnership with SpectraRep and Sage Alerting Systems, will seek to develop a full range of emergency information services over the HD Radio system."

Edward Czarnecki, SpectraRep's Executive Vice President, said, "The synergy created by SpectraRep, iBiquity and Sage brings together readily available and mature emergency information technologies, which could provide advanced HD Radio communication solutions for public alert, public safety, and homeland security applications.  We believe that the capabilities that will be tested in the field will provide immense benefits for broadcasters, the general public, and for government agencies."

Harold Price, President of Sage Alerting Systems, said, "The integration of our existing capabilities with the new features provided by advanced digital receivers and displays could provide an effective path between providers and consumers of emergency information."

About SpectraRep SpectraRep® is a leading provider of managed networks, applications and systems for the homeland security, public safety, education and mass media sectors. SpectraRep is working with broadcasters around the country to deploy wireless datacast broadband services and applications for all-hazards emergency notification, emergency management, first responder and training applications. In addition to its work in public safety and homeland security, SpectraRep provides a range of services for distance education, digital signage and content delivery.

SpectraRep is a subsidiary of BIA Financial Network Inc. (BIAfn), a premier advisory services firm that has served the media and communications industries for more than two decades. For more information about SpectraRep, visit www.spectrarep.com.

About iBiquity Digital Corporation iBiquity Digital Corporation is the developer of HD Radio™ technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new FM channels through multicasting, crystal-clear sound and data services on both the AM and FM bands - all free, with no subscription fees. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio technology. The only digital broadcast system approved by the Federal Communications Commission (FCC) for AM and FM radio in the U.S., HD Radio technology is now being used by nearly 2,000 stations with an additional 1,000 plus new HD2/HD3 channels available across the country.

Nearly 100 unique HD Radio products are available from well-known brands in more than 14,000 retail outlets across the country. And the HD Radio system is gaining momentum in the automotive industry with 13 brands committed to factory-install the technology in their vehicles: Audi, BMW, Ford, Hyundai, Jaguar, Kia, Land Rover, Lincoln, Mercedes, Mercury, Mini, Scion, and Volvo.

About Sage Alerting Systems Sage is the leading provider of Emergency Alerting System devices to the broadcast industry. From its landmark Sage ENDEC that became the first FCC certified EAS device in the 1996, to the release of its latest network-enabled digital audio device, Sage leads the way in ease of use, reliability, and meaningful features that allow broadcasters and public safety agencies to get alerts out to the public in a rapid and predictable manner.

For more information, contact: SpectraRep MacKenzie Lovings Phone: 703.802.2991 Email: mlovings@bia.com

iBiquity Digital Vicki Stearn Phone: 443-539-4345 Email: stearn@ibiquity.com

Sage Alerting Systems Harold Price Phone: 914-872-4069 Email: hprice@sagealertingsystems.com